Internationalisation strategies
The process of globalisation is irreversible. Asia, especially China, is becoming more and more important. Protectionist approaches are gaining in importance, but are in the long run completely unviable. The need for a global presence – whether in terms of cost optimisation, accessing new markets or in terms of new partnerships – is firmly on the agenda of companies right across the automotive industry. An accurate evaluation of the market, the correct choice of location and staff with the right skill set are the factors that will determine the success or failure of internationalisation.
What we offer:
- Strategic advice on location and site selection, based on our profound understanding of the markets and competition, and our links to the local German Chambers of Commerce (AHK) and political decision-makers
- Provision of contacts to facilitate the setting-up of a business
- China: personal experience with greenfield projects, joint ventures, familiarity with relevant institutions and government ministries
- India: close contacts with supplier association ACMA and to manufacturers
- Brazil: familiarity with the Portuguese language and with the local business economy, society and political environment Personal corporate experience as President of Mercedes-Benz do Brasil, Board Member of the Latin-America association (LAV)
- Eastern Europe and Russia: a network of contacts that extends across various countries, plus knowledge and experience gained through previous corporate location projects
- Licensing and approval processes, legal advice, human resources, project management through to SOP (with cooperation partners)